Artwork Requirements

Our art department is a team of expert designers with the knowledge and ability to save you time and money. Why go through a learning curve when we’ve already done it for you. The one thing that always holds up production and creates headaches for customers is trying to figure out graphic design and meeting art specifications. Stop the holdup. Call us or email us today for high quality and fast art design.

For all orders, artwork must be supplied according to the following specifications. If artwork is not submitted properly you will be billed at a rate of $75.00/hour for our Art Department to make any necessary corrections. For a free evaluation of your artwork, please email us. This will allow your sales representative to give you the most accurate quote possible. Let our experienced art staff save you time and money by doing it right the first time.

Design Templates

Download Business Card Template
Download Event Ticket Template
Download 4″x6″ Card Template
Download 18″x24″ Poster Template

Pantone Colors

Use this Pantone color matching tool to assist your color selection and specification process.
Pantone colors on computer screens may vary based on the graphics card and monitor used in your system. For true accuracy use the Pantone Color Publication.

PMS Color Matching Disclaimer: The Pantone® Matching System (PMS) is a system shared world wide by the graphic arts industry. You may view this screen to help specify a certain PMS number to use with your job, however you should note that every computer monitor varies slightly in color. To insure an accurate PMS match, you should view an actual PMS color swatch book. PANTONE® and other Pantone, Inc., trademarks are the property of Pantone, Inc.

Screen Printing

We use PCs and Macs. The software programs Adobe Illustrator (.ai) and Adobe Photoshop (.psd) are our primary graphics programs. All other graphics must be saved in EPS or TIFF format. When sending files be sure spot and process colors are saved accordingly and the image is in high resolution (300ppi or better). Web art is not suitable for printing because it is saved in RGB color and low resolution (72ppi).

If you are sending art to be used for screen-printing, we prefer vector type files. These are files that have been created in programs like Adobe Illustrator and are usually saved out as an EPS file. Make sure to convert all text to OUTLINES, as this will eliminate having to send us any font files. Simply selecting the text and choosing the “Create Outlines” selection under the “Type” menu can do this. It is very important that you do this, as we may not have your fonts on any of our computers. If you are using another graphics program, please make sure all fonts are converted to “curves” or “outlines”. As always, be sure spot color art is saved in spot, not CMYK or RGB, color. For further information regarding four-color process (CMYK) printing, email us or call us toll free at 877-226-3932. Be careful when sending camera-ready artwork that includes halftone screens – screen rulings suitable for offset (paper & magazine) printing is usually unsuitable for screen-printing. If sending halftone images, keep in mind our maximum lines per inch (lpi) capability for printing on garments is 55 lines per inch.

Camera-Ready Art: Bitmap (.tiff, or .psd files) artwork for screen printing on garments should be saved at 300dpi. Ideally, the art will be saved precisely sized to the imprint area specifications of the item that will be imprinted. Black and white line art should be scanned at least at 600 d.p.i. Line art drawings are best if sent to us in vector format. (Adobe Illustrator or Adobe .pdf formats.)

Embroidery

Digital art files of logos or designs are created and saved from a professional graphics program or exported from a graphics program. Acceptable graphic program formats include files created in Photoshop, Freehand, Quark, PageMaker, CorelDraw, Illustrator, Microsoft Word, Powerpoint or any paint program that can export an image. Acceptable exported file formats include eps, gif, jpeg, or bmp at any resolution, but the higher the better. Any and all fonts and attachments must be included with every file type, or all fonts must be turned to paths. Images taken from websites are acceptable for creating digitized embroidery files, so long as they are large enough to see clearly.

Paper copies of logos or designs can be used but should be presented at the highest resolution possible, and in a color format. Letterhead is an acceptable option (more so than business cards, because typically the logos on business cards are small and printed on textured paper). We can also use black and white line art as the tracing pattern, so long as any color breaks required are designated in some way.

The bigger and cleaner the provided art, the easier it is to digitize and the more accurate the final result. Color breaks must be made apparent on this artwork, so that these color breaks can be built in to the digitized file.

Posters

Our supported design programs are Illustrator, Pagemaker, Photoshop, and some PC only programs. (We accept Photoshop files for your images, but advise that you do not prepare your entire layout in Photoshop as the resolution ideal for photographs can cause your text to appear somewhat jagged). When supplying electronic files, all screen and printer fonts, and printouts of each piece of the project are required.

Printing dimensions are provided. Artwork must fall inside these parameters with an additional 1/8 inch bleed for trimming purposes Our art department can provide you with artwork design and layout, typeset-ting, photo placement, etc. at a cost of $75.00 per hour. ALL JOBS SUPPLIED on disk will be output as is, unless adjustments (color work, resizing, etc.) are requested by customer in advance. Adjustments are charged at the rate of $75.00 per hour, half hour minimum. Please note that jobs not meeting our requirements, or not using our templates, take longer for us to check and are therefore assessed a minimum half hour art charge.

PLEASE MAKE SURE ALL FILES INDICATED BELOW ARE INCLUDED WHEN SENDING YOUR POSTER ART:

  • Copy of all TrueType and PostScript Fonts used within the document.
  • All final high resolution scans/images used within the document. They all should be at least 300 dpi (dots per inch).
  • All scans & artwork must be converted to CMYK from RGB.
  • All picture files should be saved as either TIFF (Tag Image File Format) with LZW compression or EPS (Encapsulated PostScript) with jpeg binary compression set to highest quality.
  • A 4-color process job consists of the colors CMYK; if you base the colors of your design by PANTONE (or other spot) colors, please make sure to convert the colors into Process Separation.
  • All sides of the document must have 1/8″ Bleed

Promo Cards

We accept the following file formats for promo cards. Adobe Photoshop .tif or .jpg and Adobe Illustrator .eps (all fonts must be converted to outlines). All files must be CMYK color mode and be 300dpi. All files are to be sent exact size with no crop marks or color bars. PLEASE SEND SEPERATE FILES FOR FRONT AND BACK.

**Business cards should be sent 3.625″ x 2.125″ (with no critical image or type within 3/16ths of the edge of the image size.

Stickers

Artwork must be in digital format. Sorry, but we do not accept film, mechanical artwork or laser printouts as artwork. We can accept artwork in Adobe Illustrator, Quark Xpress, Adobe Photoshop, TIFF, EPS, JPEG (300 – 600 dpi)

Submit artwork at same size as to be printed. Artwork must have die cut shape and position clearly indicated. Artwork must bleed 1/8″ beyond die cut on all sides. Live area (safety margin) is 1/8″ within diecut. Keep all important text (legals, etc.) and graphics within the live (safety) area.

Convert all fonts (type) to outlines whenever possible, otherwise, include both screen and printer fonts. Be sure to also include any fonts used in placed eps files. Include all embedded (placed) images with your artwork. Include color hard copy of artwork (for reference) with written instructions. Reference copy should be 100% of finished size. Black and white copies are not acceptable for color reference.

Artwork should be created in CMYK color. Preparing artwork in RGB mode is not recommended, as color matching is problematic. All pixel based art should be prepared at a minimum of 300 dpi. 1-bit images should be prepared at a minimum of 600 dpi, 1200 dpi recommended. When working in Illustrator include all placed images. Convert all fonts to outlines. Do not trap. When working in Photoshop: Retain all layers and transparencies. Do not flatten image. Delete all hidden or unused layers.

CLEAR Sticker Specifics:
Artwork must clearly indicate areas to be backed with white ink. (e.g: Clear stickers can be backed with white overall leaving a clear border, or extend into the clear border to create a white pinline, or back specific areas to create an effect.)